Medical Affairs Organization- MAPS

  If we are to describe these two health care providers, we would say that doctors are superior to nurses, which is somehow true in terms of hierarchy. However, this does not imply that they are also superior to nurses in terms of skills. doctors and nurses can be differentiated in an effortless manner. Doctors study and cure disease, while nurses study and heal people. On the other hand, their technical delineation is, “a physician is a person with formal education and training in medicine, i.e., the treatment of diseases using drugs, procedures and/or surgery. A nurse practitioner is a registered nurse with formal education in the care of the sick plus advanced education and training in the diagnosis, treatment, and management of common and chronic illnesses.” The direct quote from Maverick Health expounds that both doctors and nurses do the same tasks but demonstrate it from different perspectives. There had been studies conducted that found that nurse practitioners also do abou...

  For any of you that may be entrenched in our healthcare industry, you are noting a period of rapid change. That’s a positive, and I have compiled some thoughts and insights from a few industry leaders focused on the changes to come. Value-Based Healthcare The move to a  value-based healthcare system  is underway and will replace the traditional fee-for-service model. While this isn’t new, the pace at which it is occurring is. An increasing number of hospital systems, health plans and physicians will become more closely aligned and collaborative, and payment incentives will also be focused on treatment results and the long-term health of the patients. Critical in this evolution is data and technology. The first steps include patient home models using electronic health records and data sharing. The use of clinical wearable devices is become more prevalent, with the focus being on delivery of higher quality healthcare services and better patient experience. Beyond that, se...

  Digital Strategy brings several benefits to doctors and medical professionals. It advertises their services to a wider range of public and helps in better managing their brand image, attracting new customers to their business. It also enables the doctors’ clinics to access a host of new tools and techniques to serve the patients and healthcare seekers in a professional and more efficient manner. Benefits of Opting Digital Strategy for Doctors, Hospitals & Clinics 1. Improve Audience Reach And Service Awareness The health industry is becoming hypercompetitive. If you want to retain a healthy flow of customers, it is important that you spread awareness of the services you provide. Google found that 44% of the visitors choose to make their appointment online or by calling after taking number from websites before visiting the premises. This, it shows us a particular trend of the prospects who do online research before choosing a hospital, clinic, or a doctor. Using digital market...

  It is common for pharmaceutical companies to consider evidence generation as the responsibility of individual departments (e.g., clinical development, medical affairs and health economics and outcomes research). This typically means that evidence is generated in a sequential fashion; for example, waiting for regulatory approval before initiating an outcomes-based study. This is a relatively risk-averse strategy that has served the industry well in generating evidence to satisfy regulatory and reimbursement decisions, and until recently, there has been little need to improve it. End point strategy Clinical research should ultimately improve patient care. For this to be possible, trials must evaluate outcomes that reflect real-world scenarios and address the concerns of patients, physicians and payers. Pharmaceutical companies should adopt approaches to identify end points that translate into valued outcomes that can be measured in the real world. One way is to ensure that trials a...