How digital strategy beneficial for doctors?

 

Digital Strategy brings several benefits to doctors and medical professionals. It advertises their services to a wider range of public and helps in better managing their brand image, attracting new customers to their business. It also enables the doctors’ clinics to access a host of new tools and techniques to serve the patients and healthcare seekers in a professional and more efficient manner.

Benefits of Opting Digital Strategy for Doctors, Hospitals & Clinics

1. Improve Audience Reach And Service Awareness

The health industry is becoming hypercompetitive. If you want to retain a healthy flow of customers, it is important that you spread awareness of the services you provide. Google found that 44% of the visitors choose to make their appointment online or by calling after taking number from websites before visiting the premises.

This, it shows us a particular trend of the prospects who do online research before choosing a hospital, clinic, or a doctor. Using digital marketing for your healthcare service gives a wider audience reach and creates a good branding of the healthcare services you provide.

2. Easier Access To Patients

Many healthcare services and medical practitioners avoid any kind of marketing service, considering it an inappropriate practice. Digital marketing for hospitals actually helps in making things more convenient and accessible for patients.

Say, having a website, and a social media page helps in providing the patients easier access to the healthcare providers and saves them from unnecessary service research. Patients very well remember a more user-friendly experience.

3. Display Your Services

The internet gives your practice a great platform for showcasing your service offerings. Whether it’s showing a service section on your website or highlighting health packages on social media platforms, digital marketing makes it all easier. With a simple few simple clicks, your potential patients can see what you have to offer.

There is no limitation of exploration for them, they don’t need to wait outside your clinic to know the timings. An online presence is an extension of your brand that never sleeps. It’s 24×7 access is what helps a patient or a potential consumer.

4. Provides Accuracy

Digital marketing for hospitals is more of a mandate than an option when it comes to promoting accurate information. If you’re not watchful of your online repute, it will allow the wrong information to spread like a viral. It affects one, spreads to all in its proximity. This can gravely affect your reputation and consumer base.

When you carry out a careful digital marketing strategy, it ensures that no negative word of mouth or misinformation takes place online. Your social media channel acts as an notice board of information.

5. Build Patient Loyalty And A Positive Referral Base

You’ve been told that you have excellent consultation approach and that you really take the time to listen to your patients. Allow your satisfied patients to tell others how much they appreciate your services by creating a space for them to post reviews.

Digital marketing for doctors isn’t just about creating a social media page, it’s also about creating a space for patients to sing your praises. Ask patients to leave a review on your social channel, on your website, or on any review website before they exit your premise. You can do this subtly without nudging their privacy.

6. Easy To Market Your Brand

Websites and social media platforms are excellent cost-effective marketing tools, sending out information to thousands of people. Online marketing is extremely important for all businesses, including medical practices, because it has a huge influence on the way people make decisions.

There’s a new tactic that’s being used in the healthcare industry known as “geoconquesting,” an offshoot of “geofencing.” Geoconquesting, however, is the tactic of delivering your ad to an individual who lies outside the geofenced radius of a competitor’s location. This is a relatively recent strategy, but an effective one.

7.Customizable Marketing Strategy

Marketing isn’t all about making attractive promotional videos and posting flashy ads. The benefit of using digital marketing for hospitals is that you can customize it as per your need. There are several tools and formats that you can use to market your service. Content marketing, for instance, is highly effective in maintaining a strong online presence and keeping the audience well informed about your service.

If your product demands only PPC advertising, it can be done so and likewise. Digital Marketing cannot be a ‘one glove fits all’ approach. Its unique and different for all, just like fingerprints of hands.

8. Accurate Monitoring

Digital marketing also provides marketers with the ability to track their profits from their investment in advertising and customer satisfaction. One of the biggest advantages of your practice in the digital era is the ability to track and analyze your results with the help of digital analytics.

This is a luxury that you do not enjoy with traditional marketing because there simply isn’t an option. Since you are no longer guessing about what’s working and what isn’t, you can reduce unnecessary expenses and focus to improve your ROI.

9. Gives Chances Of Interaction

Health authorities working in the healthcare field are a valuable source of information about all kinds of health concerns. Imagine a spokesperson from your hospital or clinic is constantly chatting and answering common queries. Wouldn’t it be great for your prospect to trust you and spread a good word of mouth for your services?

Social tools offer creative ways for healthcare professionals to address common questions. For example, the government of India developed a Facebook Messenger chatbot. It can answer questions, direct citizens to the right resources, and counter misinformation.

For example, see below screen shot –

10. Citizen Engagement

Healthcare issues can be tricky to talk about, even with doctors. That’s especially true for subjects seen as private or embarrassing. This can get in the way of effective care. With digital marketing, patients have the privacy to ask a few questions and concern via chatbots or video call with a doctor.

These tools give the much deserved freedom and privacy which lacks when you visit a doctor. However, much can be discussed in case if the patient is from other city or country even. Can you imagine how much ease it can bring to a patient?

DIGITAL STRATEGY

FOCUS AREA WORKING GROUP

The MAPS Digital Focus Area Working Group is a forum to build knowledge and share best practices. The goal is to support the Medical Affairs organization’s efforts to embrace digital innovation through webinars, training, white papers, and best practice sharing. This Focus Area group will leverage other thought-leader forums to share insights and learnings – both successes and failures – across Medical Affairs organizations.

Activities:

  1. Organize workshops for MAPS meetings in the North America, APAC (Asia Pacific – China/Japan), and EMEA (Europe, Middle-East, Asia) regions.
  2. Ensure understanding of the current state of digital innovation as it relates to the Medical Affairs function, and the needs of Medical Affairs professionals.
  3. Build an understanding of digital opportunity for Medical Affairs professionals and important aspects of a digital-ready culture.
  4. Engage experts both inside and outside of pharma, to share their expertise and help Medical Affairs professionals better understand the digital opportunity.
  5. Bring case examples to MAPS members to stimulate ideas and applicable innovations in Medical Affairs functional areas such as Medical Information and Field Medical.
  6. Build Medical Affairs digital capabilities with specific focus on improving external digital engagement experience and advanced analytics.

Strategic Objectives

  1. Build an understanding of digital technologies for Medical Affairs professionals: Develop foundational primers and curriculum of technologies such as AI, NLP, ML for Medical Affairs
  2. Build an understanding of the opportunity and important aspects of a digital-ready culture to drive the digital transformation of Medical Affairs:
  • Engage experts both inside and outside of pharma, to share their expertise and help Medical Affairs professionals ​better understand the digital & data opportunities, important aspects of building a digital-ready culture and​strategic approach to digital transformation
  • Bring digital innovation examples across pharma and other industries to MAPS members to stimulate ideas and applicable innovations in Medical Affairs functional areas
  • Shine a spotlight on Medical Affairs digital capabilities that are focused on improving customer experience, artificial intelligence and advanced analytics
  • Be on the forefront of digital innovation and transformation by evaluating and assessing new trends, disruptive technologies and their application to Medical Affairs

To know more visit:

Medical Affairs Professional Society
The MAPS Digital Focus Area Working Group is a forum to build knowledge and share best practices. The goal is to support the Medical Affairs organization’s efforts to embrace digital innovation through webinars, training, white papers, and best practice sharing. This Focus Area group will leverage other thought-leader forums to share insights and learnings – both successes and failures – across Medical Affairs organizations. Activities: Organize workshops for MAPS meetings in the North America, APAC (Asia Pacific – China/Japan), and EMEA (Europe, Middle-East, Asia) regions. Ensure understanding of the current state of digital innovation as it relates to the Medical Affairs function, and the needs of Medical Affairs professionals. Build an understanding of digital opportunity for Medical Affairs professionals and important aspects of a digital-ready culture. Engage experts both inside and outside of pharma, to share their expertise and help Medical Affairs professionals better understand the digital opportunity. Bring case examples to MAPS members to stimulate ideas and applicable innovations in Medical Affairs functional areas such as Medical Information and Field Medical. Build Medical Affairs digital capabilities with specific focus on improving external digital engagement experience and advanced analytics.
https://medicalaffairs.org/digital-strategy/

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