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The Neuroscience of success in medical affairs

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  In most cases, professionals across all industries aren’t much concerned with the definition of success. And the same is true for Medical Affairs — people are far more focused on achieving success than understanding it. However, anyone seeking to tap into their full potential must give the broader concept of success more than a passing thought. This is not an easy task, as success is an esoteric concept — it evades easy definition and is widely susceptible to subjectivity. Ask any number of people what success is, and you’re likely to get just as many different answers. To a certain degree, this is only natural — a baseball player will have a different view on success than a medical liaison and other metrics by which they measure it. In this article, however, we won’t concern ourselves with individual, goal-based approaches to success. Instead, we will look at the neuroscience behind the notion of success in general — and how a different, more thought-out approach to our behavior...

The Neuroscience of success in Medical affairs

  SUCCESS: THE ULTIMATE ICEBERG Before delving into the neuroscientific research of success, it’s important to ask another, more general question: how does success manifest itself in practice? How do we perceive it in others, and how do we recognize it in ourselves? There are many possible answers to this, but one is particularly visually enticing: the iceberg concept. An oft-repeated visualization of success is a polar iceberg — with a tiny part protruding from the water and a vast mountainous mass beneath the surface, invisible to the casual observer. And that’s just what it appears like to outside spectators. When we notice a strikingly successful person, they often appear to be geniuses or people with some sort of inherent advantage that the rest of us lack. As anyone who has achieved any manner of success could tell you, the truth is very different — and that’s as true for Medical Affairs as it is for stand-up comedy, police work, or politics. Succeeding in any kind of field t...